newsletters 
Profitero
JULY 4, 2017
When mothers subscribe to their newsletter, they’re asked to enter their child’s birthday. Get them to visit your website so they can learn more about your brand and let them sign up for your email list so you can send them information about your products. Enfagrow®, an infant and toddler formula brand, does this quite well.
BigCommerce
JULY 3, 2017
These things have worked really well for us: Google advertising (first with AdWords, then Google Shopping), newsletters (email marketing, including suggestions for grandparent ideas), moving to BigCommerce. Reward your customers for shopping with you, send out newsletters regularly, appreciate your customers and always go above and beyond.
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