How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher Conversion
Retail TouchPoints
APRIL 29, 2024
As part of that exercise and because of the audience the brand has, we decided that there was a significant opportunity for an app , but it needed to be multi-platform, because our old one wasn’t,” said Reid. It adds massive value for us, absolutely, but it also adds value for the customer and makes it less transactional.”
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