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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). On the basis of Taobao Live Annual Report 2021 , KOL (key opinion leader) and brand are the primary channels of livestream shopping. Source from KPMG.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Raise does this well, using a long-term multi-channel approach. The mobile payments platform works with more than 500 retail partners and its quest to learn which ones appeal most to new users begins with a single customer data set. Customers have the option to opt in or out of receiving direct mail and mobile messages.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Touchless payment continues to grow. of Gen X will keep using touchless payment post-pandemic.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Touchless payment continues to grow. on mobile at the height of the pandemic last year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020.