How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand
Kissmetrics
APRIL 20, 2021
The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. Retailer prepares order for pickup: Retail staff find the items ordered and pack them.
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