The rise of conflicted consumerism: Cost-of-living prompts UK shoppers to weigh up price versus principles in buying decisions
365 Retail
MAY 9, 2023
A quarter (25%) were still choosing next day deliveries or fast fulfilment options, while almost a fifth (17%) of Gen Z who identified as sustainably-minded shoppers admitted to still buying fast fashion, despite being renowned for its damaging impact on the planet.
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