Smile.io

AUGUST 11, 2020

When it comes to the customer journey, the desired progression is pretty straightforward: you want people to go from being browsers to purchasers to repeat customers and then, finally, to loyal customers. At that point, your customers are at a crossroads: do they choose to maintain or end the relationship with your brand?

Customer Loyalty 53

Customer Loyalty Customer Shipping Costs Shipping 53

Kissmetrics

MARCH 29, 2018

It can be easy lose ourselves in the chronic battle of customer acquisition. However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Omnisend

MARCH 16, 2021

In ecommerce, you always want the message you send to be relevant to your customer. Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. For me, it was a new toilet seat.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158