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Qurate Snags Amazon, Macy’s Execs to Accelerate Video Commerce Growth

Retail TouchPoints

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Sriraman was most recently Head of Prime Video Channels at Amazon. On linear TV, QVC and HSN are available in 92 million U.S.

Apparel 264
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What is Live Shopping: A Guide for Ecommerce Professionals

Ecommerce Platforms

As mentioned, some people call it live shopping; yet, we've also heard other phrases like live stream shopping, social shopping, and streamable shopping. It offers a way to complete a transaction right from the streaming service or a separate ecommerce payment module. Platforms Used for Live Shopping.

eCommerce 196