Top IRCE 2019 Takeaways
ROI Revolution
JULY 3, 2019
According to Brendan Witcher, Forrester Analyst, while ecommerce sales only represent 15% of retail purchases , 51% of sales are digitally influenced. This step provides great insight that many other retailers miss by connecting the brick-and-mortar behavior to the online shopper and digitally recording their behavior.
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