4 Ways Retailers Use Digital Technology to Improve the Brick-and-Mortar Experience
Sailthru
MAY 16, 2019
When Sailthru surveyed more than 2,000 American and British consumers , we found that most of them didn’t notice or care about the absence of stores like Sears, Toys”R”Us or House of Fraser. When an app user walks into a store, a beacon unlocks rewards and personalized product recommendations from sales associates.
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