How to Create Winning Black Friday Promotions
Wiser
OCTOBER 2, 2018
Outside of specific products, winners were mobile shopping, which drove 46 percent of traffic during the 2017 holiday season, and online shopping in general, as 61 percent of purchases were completed via a desktop computer. . In a statement to Retail Dive, Ricardo Rubi of consulting firm Simon-Kucher explained how Macy’s and J.C.
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