Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

How to Sell Consumer Electronics Online


Your consumer electronics brand is under attack from all angles—especially within the digital landscape. As one of the fastest growing segments with YOY online growth around 16%, and whose yearly spend per buyer hovered around $590, consumer electronics brands have a rare, and huge, opportunity to nab market share. Electronics Trend Watch


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Is Building Consumer Electronics Crazy?


If you have an idea to try to create an electronic consumer good, is it worth it? You’ll learn: Whether creating an electronic consumer good is worth it. Whether you need an electrical engineering degree to create an electronic consumer good.

Amazon Prime Day(s) 2020: Consumer Electronics is the Big Winner


Although Amazon Prime Day is an Amazon event, many other retailers and marketplaces also promote sales and consumers are primed to shop. Based on our data, consumer electronics and related categories were the big winners.

Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers


— First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. We asked Brittney Procopio, one of our executive account managers, which strategies and tips should be top of mind for consumer electronics sellers. . If your products are not what the consumer expects, you may have a higher return rate.

E-Commerce Marketing Tips for Consumer Electronics Industry


Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. To get a greater understanding of how you can apply these tips to your own electronics e-commerce brand, we’re going to take a deep dive look into success stories from consumer electronics sellers. Social marketing strategy for consumer electricals.

CES 2021 Highlights: COVID-Accelerated Innovations, 5G and Privacy Issues Dominate

Retail Touch

Owned and produced by the Consumer Technology Association (CTA) , the virtual event featured product launches from startups to tech giants, keynotes from global industry leaders, live entertainment from Hollywood and more than 100 hours of conference programming. .

ChannelAdvisor’s Brand Analytics Helps Electronics Seller Power Double-Digit Growth Without Increasing Ad Spend


The following is a case study featuring a leading consumer electronics brand that leveraged ChannelAdvisor Brand Analytics to dramatically decrease Buy Box losses on Amazon. What’s more, the electronics seller says its team made an important observation.

The Top Ecommerce Trends for Electronics Brands | Salsify


You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect between consumer electronic sales and agile online markets.

2021 Ecommerce Deep Dive: Electronics Data, Trends, + Stats

ROI Revolution

The electronics sector is one of the many industries that witnessed significant growth online in 2020, with ecommerce up across the board due to COVID-19. Online electronics sales reached new heights last year and are expected to break more records in the years to come.

August 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2.

Amazon to open its own department stores

Retail Wire plans to open several large retail stores in California and Ohio that will offer many of the popular apparel, consumer electronics, household and other brands sold in major retail chains.

2021 Ecommerce Industry Stats Deep Dive: Home Goods, Electronics, Apparel, Personal Care, CPG, Grocery, & Auto

ROI Revolution

Consumers spent nearly 8 hours online per day – up over an hour from the year before and 90 minutes from 2018. As the pandemic continues to disrupt the expectations of consumers and retailers alike, what does the future hold for the most significant industries in the market?

The Ultimate Guide To Amazon Electronics

CPC Strategy

Amazon has been selling consumer electronics for 20 years. The post The Ultimate Guide To Amazon Electronics appeared first on Retail Performance Marketing Blog - CPC Strategy. The category launched in 1999, just 4 years after the company’s start as an. Read More. Amazon Marketplace

Best Buy to close all its Mexican stores


The consumer electronics retailer operates 49 stores in Mexico Best Buy is permanently closing all its stores in Mexico, having determined that a spike in COVID-19 cases in that country would negatively impact its overall performance.

Best Buy CFO expects price competition to heat up


Best Buy chief financial officer Matt Bilunas said the consumer electronics chain expects a more promotionally driven market as inventories rise and retailers seek to match sales comps from last year when the stay-at-home trend boosted sales.

Best Buy cutting jobs as consumer shopping behavior changes


Keegan Shoutz, a spokesperson for the consumer electronics chain, didn’t offer specifics on the retailer’s plan but said, “Our workforce will need to evolve to meet the evolving needs of customers while providing more flexible opportunities for our people

Walmart Rolls Out Geek Squad-Style Tech Support Service Nationally

Retail Touch

Walmart originally began testing the program in select stores by offering both consumer electronics and technology services to its customers.

Best Buy takes its business into America’s back yards

Retail Wire

Best Buy is taking its retailing act outdoors by selling grills and other appliances consumers can use to entertain in their yards. The consumer electronics retailer has said that it will offer free delivery and on-site assembly on some of its grills. It will also take away old grills for $29.99. in-article

Retail sales growth slowed in July


Consumer electronics stores saw the biggest monthly gain in July (+22.9) Retail sales grew 1.2 percent in July, down significantly from the 8.4 percent jump in June, according to the Commerce Department. while big box (-0.2 percent), home improvement (-2.9

How Consumers Shop for Electronics: Research, Compare, Repeat


Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each consumer, their need and location. One thing’s for sure: Consumers do their research. Customer Experience Consumer Marketing Electronics

Reflections on IFA 2020

Forrester's Customer Insights

However, neither the excitement nor the experience could hide the fact that the consumer electronics industry struggles in times of […]. Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience.

Mike Mohan stepping down as Best Buy president

Retail Wire

Mike Mohan is stepping own as president and COO of Best Buy after 17 years with the consumer electronics chain. The retailer is not planning to replace him and will instead spread his duties across members of its executive group.

Data-Driven Tactics to Improve Your Electronics PDP on Amazon


Amazon has surpassed Best Buy in US consumer electronic sales, according to the 2018 Gartner L2 Digital IQ Index. Electronics Amazon Increase Sales Volume and RevenueIt's no surprise that shoppers are turning online to the giant's product detail pages to compare models, prices, and brand quality. Convincing shoppers that your product is worth the investment, means giving them necessary information and content on Amazon's site.

What to Expect From CES 2021?

Forrester's Customer Insights

For the first-time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris or IFA in Berlin, this is one of the few key global technology and innovation events.

Delayed school openings and online learning a mixed bag for retailers


Delays in school openings and a shift to remote learning will hurt apparel retailers but could benefit those selling consumer electronics.

Fry’s Electronics is going out of business


Fry’s Electronics is closing all 31 of its stores as “a result of changes in the retail industry and challenges posed by the Covid-19 pandemic.” The consumer electronics retailers said it has shut down operations and begun winding down the business

Former Best Buy CEO says happiness is paying more taxes

Retail Wire

Hubert Joly is credited with turning Best Buy around after joining the consumer electronics retailer in 2012.

14% overall uplift in revenue per user

Dynamic Yield

The largest consumer electronics retailer in Europe sees 14% overall uplift in revenue per user from all personalized experiences. The post 14% overall uplift in revenue per user appeared first on Dynamic Yield. Case Studies

Best Buy is latest national chain to close on Thanksgiving

Retail Wire

The consumer electronics chain will still take online orders on Thanksgiving and is promising that customers will be able to “easily and conveniently get their holiday shopping done, over the Black Friday weekend and throughout the entire holiday season.”. Best Buy is going Target and Walmart in choosing to close its stores on Thanksgiving Day. This marks the second consecutive year that the three retailers have closed stores on the holiday.

Engage With Apple to Engage With Patients

Forrester's Customer Insights

Apple, it turns out, is not just a company that knows how to build high-end consumer electronic devices. In yet another sign that Apple has its sights fixed solidly on the healthcare industry, the company has secured a strategic partnership with another national health insurer, Aetna. It also knows how to convince other companies to […

People are shopping differently in this recession


“Traditionally, during an economic recession, you would expect to see discretionary categories, such as home furnishings, consumer electronics or big-ticket items like appliances, take a hit,” said Andrew Lipsman, an analyst at eMarketer. What’s interesting is that the pandemic has caused a couple of these categories to really buck that trend

Best Buy raises outlook after earnings jump 70 percent

Retail Wire

We now serve a much larger install base of consumer electronics with customers who have an elevated appetite to upgrade due to constant technology innovation and needs that reflect permanent life changes, like hybrid work and streaming entertainment content.” Best Buy said its same-store sales grew 20 percent in the second quarter and earnings were up 70 percent on a year-over-year basis.

CEO brings Nordstrom’s love for customers to new role at Heartland America

Retail Wire

Reichenau is bringing that philosophy with her to Heartland America, an online and catalog retailer that sells value-priced merchandise in consumer electronics, gifts, hardware, jewelry and more. Kendra Reichenau began her career working during her college years as a commissioned sales associate at Nordstrom. “You loved the customer. You did everything for them to be loyal to you. Loving the customer and trying to exceed their expectations has always paid off,” she said.

Best Buy brings back furloughed workers as sales rebound


The consumer electronics retailer said sales during the second quarter were up about 2.5 Best Buy announced that it has brought back about half the workers the company furloughed in response to the impact of the coronavirus pandemic.

Hubert Joly started transforming Best Buy by listening to frontline workers

Retail Wire

Hubert Joly wasn’t just new to Best Buy when he became the consumer electronics chain’s CEO in 2012, he was also new to retailing having previously worked for companies in technology, video games and travel.

China and Europe floods will hit product supplies for Christmas season

Retail Wire

Consumer electronics, dorm room furniture, clothing and appliances will all continue to be in short supply as back-to-school shopping starts up, and will trickle into the peak holiday shopping season,” said Pawan Joshi, executive vice president of E2open. Massive flooding this summer in China’s Henan province and in Western Europe have damaged factories and rail lines that transport the goods they produce.