Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers


— First up: the fast-growing consumer electronics market. According to eMarketer, 39% of consumer electronics purchases will be made online in 2019, far surpassing the rate of e-commerce itself. Newegg is a no brainer as they focus heavily on consumer electronics.

How to Sell Consumer Electronics Online


Your consumer electronics brand is under attack from all angles—especially within the digital landscape. Electronics Trend Watch

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E-Commerce Marketing Tips for Consumer Electronics Industry


Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. Social marketing strategy for consumer electricals.

[Infographic] Powering Up More E-Commerce Sales: Success Stories from Consumer Electronics Sellers


Consumer electronics is easily the most talked about product category in e-commerce. Here are four stories of consumer electronics sellers who are on the right track. Industry Trends case study consumer electronics customer success

Engage With Apple to Engage With Patients

Forrester eCommerce

Apple, it turns out, is not just a company that knows how to build high-end consumer electronic devices. In yet another sign that Apple has its sights fixed solidly on the healthcare industry, the company has secured a strategic partnership with another national health insurer, Aetna.

The Ultimate Guide To Amazon Electronics

CPC Strategy

Amazon has been selling consumer electronics for 20 years. The post The Ultimate Guide To Amazon Electronics appeared first on Retail Performance Marketing Blog - CPC Strategy. The category launched in 1999, just 4 years after the company’s start as an. Read More. Amazon Marketplace

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Ai, Privacy and Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this years’ Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different – listening to the conversations of marketers and agency executives for hot issues. Artificial […]. age of the customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business infrastructure & operations security & risk

From AI to Z: What to Expect from CES 2019


The Consumer Electronics Show (CES) begins next week and it will be the world’s gathering place to showcase all of what’s new and what’s next in technology.

Chase Predicts: Insights from an Expert


As we swiftly plough through January with another Consumer Electronics Show under our belts, 2019 tech trends are starting to reveal themselves.

Husband and Wife Team Go From a Handful of SKUs to a Hands-Free Dropshipping Empire

Etail Solutions

Just ask Chris Unangst and his wife, owners of Olivabel, an online retailer of consumer electronics and other products. Growth is good. Unless it keeps you up all night. Soon after Hurricane Katrina devastated Florida – and Chris’ real estate business – Chris experimented with dropshipping products he sold on Amazon.

MediaMarkt connects online and offline worlds to master personalization at scale

Dynamic Yield

Europe's largest consumer electronics retailer manages to drive an 8% lift in average revenue by merging all of its customer data to enable personalized experiences.

Data-Driven Tactics to Improve Your Electronics PDP on Amazon


Amazon has surpassed Best Buy in US consumer electronic sales, according to the 2018 Gartner L2 Digital IQ Index. Electronics Amazon Increase Sales Volume and Revenue

How Consumers Shop for Electronics: Research, Compare, Repeat


Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each consumer, their need and location. One thing’s for sure: Consumers do their research. Customer Experience Consumer Marketing Electronics

What Not to Miss: The Must-Attends of CES 2019


We are just a couple weeks away from the highly anticipated 2019 Consumer Electronics Show (CES). Bringing together the brightest minds in the consumer technology business, CES is sure to inspire, engage and educate all those that attend.

What it Takes to Win on Amazon: Automation


It currently dominates share of the digital shelf sales for several categories, including books, toys, consumer electronics, and office supplies. By the end of this year, Amazon is expected to account for more of than half of the total US ecommerce market.

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Black Friday and Cyber Monday in Asia are nowhere near Singles Day


It is also the case that Singles Day resonates much more with consumers in Asia, and the date will clearly be marked in shopper’s diaries ahead of time. While Black Friday and Cyber Monday are still mainly ­­US-based events, it is beginning to extend its reach and gain awareness across Asia.

Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control. Interestingly, consumers are driving this trend for self-care on their own by seeking proactive health and wellness offerings that satisfy their individual needs. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations.

New Emerging Marketplaces: Making Strategic Choices


With 180,000 independent UnFranchise owners and more than 3 million customers, Shop.com is an excellent opportunity to reach an ever-widening pool of purchase-ready consumers. Important considerations for third-party sellers: Shop.com lends itself well to products that are likely to be reordered, since many of the marketplace’s consumers return for repeat purchases. Popular categories include consumer packaged goods, health and beauty, personal care, grocery and pet supplies.

Choosing Who To Buy From: Why User Reviews Are More Important Than Just A Low Price in E-Commerce

Retail TouchPoints

By Professor Saravana Jaikumar, IIM Calcutta Consumers today have both more options of goods to buy and more information about those goods than ever before. Let’s look at what happens in a highly competitive category like consumer electronics.

A CES Map for Wireless Retailers


From January 9 - 12 ­ , 2018, the CES consumer electronics conference will heat up the otherwise cool Las Vegas sands. As expected, CES brings with it a plethora of content packed sessions and great keynote speakers. To help you take full advantage of the full event agenda, I’ve put together my top attractions for a wireless retailer, leaving you some space to fill out your schedule as you see fit. Wireless Trends Interactive Retail

Will The Best Buy Rebrand Be A Better Look?

Retail TouchPoints

And its new commercials emphasize Best Buy’s (and omnichannel retail’s) biggest strength: the face-to-face relationships that allow the company’s Blue Shirts and Geek Squad to gently guide customers through a complicated consumer electronics purchase journey.

From Bookstore to Superstore: The Evolution of Amazon.com


The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competitive delivery services — and these elements don’t even reach beyond the tip of Amazon’s iceberg. 2004: Amazon’s consumer electronic sales surpass book sales for the first time. 2009: AmazonBasics , a private-label product line primarily consisting of consumer electronics accessories, launches.

Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?

Retail TouchPoints

But the fact is, while I was reading the article about this on CNN.com, I was treated to ads for insurance and consumer electronics that I’m sure Unilever wasn’t aware of and didn’t approve.

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Companies using Magento – Biggest Magento sites

Onilab User Guides

Vizio is a consumer electronics company with a stunning website, 100% adjusted for the upcoming holidays. Being one of the largest and most popular consumer electronics companies in the USA, Vizio offers a great number of products and serves thousands of customers on a daily basis.

Evolution in Electronics: The Growth of Amazon-Owned Products


We look at the growth of Amazon devices in Amazon.com’s Top 100 Best Sellers for the Electronics category over a 6 month period (August 2016-January 2017), and how consumer reviews have also helped to fuel sales. December 2016: Amazon Dominated Electronics.

The good, the bad and the ugly of 3P seller activity


3P sellers often signal unmet consumer needs in your brand portfolio. A popular electronics brand lost nearly half a million pounds in a three-month period by being OOS on Amazon.co.uk. To learn more, download The Amazon Playbook for Consumer Electronics brands.

How to Optimize Your Google Shopping Campaigns

Store Growers

They sell consumer electronics and have fierce competition from players like Amazon, Walmart & Target. But don’t spend too much time on these, as re-writing product descriptions can be very time consuming without any guaranteed result.

Singles Day 2017: What Happened in Europe?


Bol.com already had great offerings from the consumer electronics category such as this HP Desktop computer , with a special Singles Day 2017 price tag of only 413 Euros – originally priced at 549 Euros. Alibaba has smashed the records by generating a total $25.3

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Consumers Are Shopping in More Locations Than Ever. Consumer electronics websites (45%). Target consumers at different stages of the buyer’s journey. In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait.

6 of the Most Profitable Digital Products and Goods to Sell Online


With two of the most popular categories sold being physical and digital products, physical goods appear to be an easy win for retail chains or consumer electronics companies. With the rise of ecommerce, there are now more products sold online than ever before.

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Does Drop Shipping Work for Established eCommerce Brands?


If you sell consumer electronics, perfect. What do Amazon, Wayfair and Zappos have in common? They all skyrocketed their business thanks to drop shipping. But while Amazon and Wayfair continue to grow using this supply chain management method, Zappos was quick to turn its back on it.

Demystifying Global Selling During the Holidays


For example, if you are selling tech products, countries such as Australia, the UK and Saudi Arabia are great markets whose consumers exhibit similar tastes and shopping behaviors to that of the US consumer. European consumers, for example, have embraced the click-and-collect method.

Right to Repair and eCommerce: What Brands Need to Know


For the last few years, manufacturers in a variety of industries have been confronted by consumer groups over the inability to repair their devices. The right to repair movement seeks to put consumers back in control of their property when it comes to repairs.

How to Create Winning Black Friday Promotions


Overall, winners around Black Friday were consumer electronics, apparel, and appliances. “They just revamped their loyalty program, they need to brickwall consumers, it would have been good to see promotions that encourage the sign-up and usage of their new program.” .

9 Years After Launching Pinzon, Amazon’s Private-Label Brands Going Strong


AmazonBasics alone, which started with less than three dozen consumer electronic products, has expanded to offer thousands of items across numerous categories. It all comes down to this: After decades of e-commerce dominance and consumer data collection, Amazon knows exactly when, why and how people are buying. Once upon a time, Amazon quietly launched a private label.