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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. The same holds true for consumer electronics retailers. Another retailer that turned to personalization is Verkkokauppa.com.

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How Consumer Electronics Brands Can Win on Singles’ Day 

ESW

In particular, the consumer electronic industry can tap into shoppers’ desires to gift themselves upgraded products during this worldwide sales event. Does Singles’ Day Make Sense for Consumer Electronic Brands? But does it pay off for consumer electronic brands?

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Amazon Prime Day(s) 2020: Consumer Electronics is the Big Winner

ChannelAdvisor

Based on our data, consumer electronics and related categories were the big winners. The top-performing category for ChannelAdvisor customers was Consumer Electronics, which consists of audio, video, vehicle electronics, GPS, surveillance and related items.

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Best Buy Canada to Operate 165 Small-Format Bell Canada Stores Under Renamed Banner

Retail TouchPoints

The stores, which had been branded as The Source , a wholly owned subsidiary of Bell, will be renamed Best Buy Express and offer both Best Buy consumer electronics and telecom services from Bell. Best Buy Canada has partnered with Bell Canada to operate 165 stores in malls and smaller and mid-sized communities across the country.

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How to Sell Consumer Electronics Online

Salsify

Your consumer electronics brand is under attack from all angles—especially within the digital landscape. As one of the fastest growing segments with YOY online growth around 16%, and whose yearly spend per buyer hovered around $590, consumer electronics brands have a rare, and huge, opportunity to nab market share.