[Infographic] Powering Up More E-Commerce Sales: Success Stories from Consumer Electronics Sellers


Consumer electronics is easily the most talked about product category in e-commerce. Here are four stories of consumer electronics sellers who are on the right track. Industry Trends case study consumer electronics customer success

E-Commerce Marketing Tips for Consumer Electronics Industry


Running a consumer electronics ecommerce store is difficult. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry. Social marketing strategy for consumer electricals.

Husband and Wife Team Go From a Handful of SKUs to a Hands-Free Dropshipping Empire

Etail Solutions

Just ask Chris Unangst and his wife, owners of Olivabel, an online retailer of consumer electronics and other products. Growth is good. Unless it keeps you up all night. Soon after Hurricane Katrina devastated Florida – and Chris’ real estate business – Chris experimented with dropshipping products he sold on Amazon.

How Consumers Shop for Electronics: Research, Compare, Repeat


Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each consumer, their need and location. One thing’s for sure: Consumers do their research. Customer Experience Consumer Marketing Electronics

Will The Best Buy Rebrand Be A Better Look?

Retail TouchPoints

And its new commercials emphasize Best Buy’s (and omnichannel retail’s) biggest strength: the face-to-face relationships that allow the company’s Blue Shirts and Geek Squad to gently guide customers through a complicated consumer electronics purchase journey.

From Bookstore to Superstore: The Evolution of Amazon.com


The marketplace that originally started as an online bookstore now produces consumer electronics, cloud computing services and the world’s most competitive delivery services — and these elements don’t even reach beyond the tip of Amazon’s iceberg. 2004: Amazon’s consumer electronic sales surpass book sales for the first time. 2009: AmazonBasics , a private-label product line primarily consisting of consumer electronics accessories, launches.

Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?

Retail TouchPoints

But the fact is, while I was reading the article about this on CNN.com, I was treated to ads for insurance and consumer electronics that I’m sure Unilever wasn’t aware of and didn’t approve.

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A CES Map for Wireless Retailers


From January 9 - 12 ­ , 2018, the CES consumer electronics conference will heat up the otherwise cool Las Vegas sands. As expected, CES brings with it a plethora of content packed sessions and great keynote speakers. To help you take full advantage of the full event agenda, I’ve put together my top attractions for a wireless retailer, leaving you some space to fill out your schedule as you see fit. Wireless Trends Interactive Retail

How to Create Winning Black Friday Promotions


Overall, winners around Black Friday were consumer electronics, apparel, and appliances. “They just revamped their loyalty program, they need to brickwall consumers, it would have been good to see promotions that encourage the sign-up and usage of their new program.” .

Evolution in Electronics: The Growth of Amazon-Owned Products


We look at the growth of Amazon devices in Amazon.com’s Top 100 Best Sellers for the Electronics category over a 6 month period (August 2016-January 2017), and how consumer reviews have also helped to fuel sales. December 2016: Amazon Dominated Electronics.

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Consumers Are Shopping in More Locations Than Ever. Consumer electronics websites (45%). Target consumers at different stages of the buyer’s journey. In the age of free shipping, 2-day shipping, and ship-to-store options, consumers can afford to wait.

How to Optimize Your Google Shopping Campaigns

Store Growers

They sell consumer electronics and have fierce competition from players like Amazon, Walmart & Target. But don’t spend too much time on these, as re-writing product descriptions can be very time consuming without any guaranteed result.

9 Years After Launching Pinzon, Amazon’s Private-Label Brands Going Strong


AmazonBasics alone, which started with less than three dozen consumer electronic products, has expanded to offer thousands of items across numerous categories. It all comes down to this: After decades of e-commerce dominance and consumer data collection, Amazon knows exactly when, why and how people are buying. Once upon a time, Amazon quietly launched a private label.

Exclusive Webcast Series: Insider Tips to Win Globally


” Jumia, the #1 African marketplace, has built a robust eCommerce ecosystem across a variety of eCommerce categories starting with consumer goods but also offering a wide range of services such as hotel bookings and food deliveries. Products across several categories can be found, with a strong focus on fashion and consumer electronics. With its unique platform, Tophatter has attracted sellers from all over the world, who sell anything from jewelry to electronics.

Finding Dropshipping Companies & Suppliers (Free Directory Updated for 2018)


Electronics. The platform offers millions of products from suppliers in 40 niche categories like electronics and apparel. Their products include beauty products, electronics, jewelry and more. Electronic Wholesale Suppliers. Why should you dropship electronics?

How Sellers Can Succeed on eBay in 2017


For marketplaces to maintain their busy site traffic, they have to monitor and update their policies and features to keep consumers satisfied and loyal. What’s important: By prohibiting restocking fees with free returns, eBay is trying to maintain their consumers’ trust.

Are Amazon FBA Fees Worth The Cost?


Consumer Electronics. Electronics Accessories. If you’re an Amazon seller, it’s likely you’ve considered using Fulfilled By Amazon (FBA). But does it deliver better ROI, will it drive up your costs, and is it a fit for your business? This guide should clear the question up.

Future of Ecommerce: How Technology Will Change in 5 Years

Blue Acorn

For an industry to adopt new technology, does the consumer or the organizations make the biggest push? For example, using Bluetooth Low Energy (BLE), a consumer driving up or walking into a CVS that also happens to have the CVS app will gain an enhanced experience.

Which Online Marketplaces in the USA would be Right For Your Products?


Handling multiple online storefronts without factoring their individual ROI is not only time-consuming but also extremely expensive. For example, yes, Newegg is a great platform to sell electronic products. By 2020, global marketplaces will own 39 percent of online retail market.

Algorithm Updates and Focused Newsletters: How Digital Media Companies Are Evolving


Instead of advertising, the company is looking to consumer-driven revenues for these profits. To capitalize on this success, the publication now publishes shorter-run, “pop-up” issues focused on specific events , including the Consumer Electronics Show, Davos, Mobile World Congress.

Digital Assistants and the Rise of Voice Search: An Introduction


But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Instead, consumers have been buying and sharing via word of mouth. . At the same time, consumer behavior has the potential to change rapidly based on the skills that are developed.

The Cross Border Ecommerce Checklist


Consumer Electronics. Product: What consumer and socioeconomic factors may impact merchandising? In foreign markets, consumer demand is also driven by factors such as climate, religious beliefs, cultural norms and more. Consumers behave differently across the board.

No Price Wars: How to Compete Without Racing to the Bottom


Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. Apple has a prestigious reputation in the world of consumer electronics. Are there winners at the end of price wars? Not really.

5 Emerging Marketplaces to Consider for the Holidays


Pricefalls’ top performing categories are Home Improvement & Tools, Consumer Electronics, Health & Beauty, and Home & Living. Fruugo sells in excess of 5 million products with 20,000 brands — and offers a wide variety of items from sports and recreational products to electronics, home and apparel. With the holiday shopping season fast approaching, we want to make sure you are well prepared and are visible on as many marketplaces as possible.

How Digital Research Leads to Shopping Insights


While working with a consumer electronics retail merchant, we at Envirosell used mobile mystery shopping to identify operational concerns that were hindering sales across the chain. In a world of immediacy, how can research be everywhere at once?

Digital Assistants and the Rise of Voice Search: An Introduction


But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Instead, consumers have been buying and sharing via word of mouth. . At the same time, consumer behavior has the potential to change rapidly based on the skills that are developed.

11 Seller Tips to Prep for the Holiday Sales Season


Last year, Amazon’s top selling category was consumer electronics. Consumers expect to get emails showcasing your best products and regularly check their inbox for holiday gift ideas. The holiday season is prime sales time for online sellers. In 2017, online holiday seasons sales added up to $108.2 billion. In 2018, analysts predict that online sales will be even higher – rising by as much as 15.3%.

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Why Brands and Retailers Are Going D2C on Marketplaces


At Pricefalls Marketplace, we have witnessed brands opening stores that did not sell direct-to-consumer 5 years ago. Brands who have taken the leap to start selling direct-to-consumer are facing a number of challenges around non-branded search trends, price transparency, and private label encroachment. Consumers are more often choosing competitive shopping environments like marketplaces and shopping engines over niche retail.

Holiday Season Insights Series: What’s hot this year?


A retail consultant from Linio said this holiday season consumers will be focusing primarily on clothing and shoes. In the electronics department, Linio also suggests promoting hot items like TV screens, tablets, smartphones, computers, and laptops, as all of these are trending now. Online sellers should focus a lot of their inventory and marketing at electronics, toys and games, books, and apparel for young children as well.

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Why MAP Policies Are a Win-Win for Brands and Retailers


Formed over years and decades, these retail “relationships” are mutually beneficial to provide consumers the best option to buy a quality product at a fair price and feel good about the purchase without the need to endlessly search for a better price. This is a guest article by?

How to Ensure a Return on Merchandising Investments


Displays are part of the standard merchandising playbook , but expensive and time consuming to execute properly. And in the world of consumer electronics, product innovation is forcing retailers to add entire new departments to their stores. This is a guest post by?Carlton

The Benefits of Subjective In-Aisle Data Collection


Time and again we’ve seen that the in-aisle feedback varies significantly for our consumer electronics, CPG, and apparel clients, and we chalk it up to the in-store component making all the difference. .

How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products


Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers. What can you do to stand out, not only to consumers, but also to the resellers who carry and have the end responsibility to sell your products?

5 Steps to Gain More Control of Your Shelf Space


How you are positioned on the shelf is a key driver to impacting purchase behaviors and building an emotional connection with consumers. . This is a guest article by John Duggan, Business Development Executive at Wiser.

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An Insider’s View of In-Store Performance Metrics with Private Crowd


Use case: A consumer electronics brand has launched a new product nationwide and futuristic displays to go along with them. What makes a retail location successful is largely based on choice. Where is it located? What products does it carry? Who is the store’s target market?

3 Retailer Red Flags and How to Fix Them


asked one consumer electronics client after a recent product launch. “I This is a guest article by Anthony Madrigal, Sales Director at Wiser. .

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