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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. The same holds true for consumer electronics retailers. Another retailer that turned to personalization is


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Amazon Prime Day(s) 2020: Consumer Electronics is the Big Winner


Based on our data, consumer electronics and related categories were the big winners. The top-performing category for ChannelAdvisor customers was Consumer Electronics, which consists of audio, video, vehicle electronics, GPS, surveillance and related items.

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How to Sell Consumer Electronics Online


Your consumer electronics brand is under attack from all angles—especially within the digital landscape. As one of the fastest growing segments with YOY online growth around 16%, and whose yearly spend per buyer hovered around $590, consumer electronics brands have a rare, and huge, opportunity to nab market share.

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Samsung merging its mobile and consumer electronics groups


Samsung Electronics is merging its consumer electronics and mobile business units. The new group will now be known as Set Division. It will be led by JH Han, who was promoted to CEO.

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XR Glasses (i.e., Headsets) For Consumers – Just Another Screen? Or More?

Forrester eCommerce

First, they’re positioned as the next “must have” consumer electronics device (think Neil Stephenson’s 1992 Snowcrash vision […] The story arc of these conversations has been similar for at least a decade (though we seem to have collective amnesia).

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Is Building Consumer Electronics Crazy?


The post Is Building Consumer Electronics Crazy? An Entrepreneur’s Guide To Sleep – 3 Simple Ingredients. eCommerceFuel Capital. Kalviyo Personalized SMS. eCommerceFuel Forum. appeared first on eCommerceFuel.