How to Spot Tracking Issues in Google Analytics 4
ROI Revolution
JUNE 8, 2023
An important note, if you are looking at GA4 data that was collected in the past 24 hours, it may not be fully processed just yet, and will likely not be 100% accurate for another 48-72 hours (about 3 days) after the data was collected. The Cross Channel Last Click model should align closely with the Traffic Acquisition report in GA4.
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