From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar
BigCommerce
AUGUST 17, 2018
The last thing your customers want is to watch their total cost skyrocket at the end of checkout. This helps our conversion rate by setting up total cost expectations right away and removing surprise costs during checkout. Research shows online shoppers are often deterred by additional costs that pop up during checkout.
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