ROI Revolution
FEBRUARY 10, 2022
The push for organic over paid advertising can save brands money in the short run and have a big payoff in the long run, but the best way to dominate the first page of search results is to have an optimized strategy for both paid search and SEO.
ROI Revolution
APRIL 12, 2022
The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. White Papers & Reports. Conversely, it’s the top initiative for brands with $100M-$1B in annual revenue.
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