Kantar Study: To Sway Sustainability Wannabes, Emphasize Value and Make Changes More Visible
Retail TouchPoints
OCTOBER 12, 2022
Inflation, the war in Ukraine and other global concerns have put a damper on many shoppers’ sustainability demands —leaving just 18% of the population identifying as Eco Actives, consumers for whom reducing their waste remains a firm habit, according to Kantar’s Who Cares, Who Does 2022 study.
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