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Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Rand Fishkin: Sparktoro CEO, Author of Lost and Founder.

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In contrast, there are people who use transactional keywords that show user intent, like: Best acne products Top 10 web hosting providers Web designers in NY. These folks are probably searching for a solution that they can buy. In this example, free web design is an example of an informational keyword.

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