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Wags, Walks, and Wins With Woof and Wonder

Smile.io

This delight and joy are what Woof and Wonder aim to replicate with its products, posts, and brand in general. Being “anything but your average dog mom brand”, Woof and Wonder is a Chicago-based dog accessory brand that sells high-quality, imaginative dog goods and sassy dog mom apparel.

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7 Loyalty Program Examples in the Pet Supplies Industry

Smile.io

Our pets have a special way of capturing our hearts, and let’s face it, our wallets. Anyone who has a furry, fuzzy, or scaly friend at home will likely agree on one thing—they want the best for their pet. The pet industry has undergone several changes in the past few years, but none more notable than the premiumization of pet supplies.

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Why You Need User-Generated Content (UGC)

Smile.io

Where customers used to be passive listeners, they’re now starting to actively contribute to the marketing landscape as more brands start to rely on mobile and digital channels. This is largely thanks to social media, which has made it easy for customers to communicate with brands and each other in real-time.