Brands jeopardise customer loyalty as they fail to replicate in-store experiences online
365 Retail
MAY 25, 2021
The report, titled ‘ Overcoming the Physical Disconnect: How Retailers Can Maintain Customer Loyalty in an Omnichannel World ’ has revealed that retailers, forced to rapidly scale their eCommerce offering by the pandemic, are falling short when it comes to replicating tangible in-store elements digitally. Forming new brand connections online.
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