ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78

PPC Mobile Social Media Search Marketing 78

eCommerce Training Academy

MAY 1, 2020

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Now, Amazon is a major competitor to everyone.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

BigCommerce

FEBRUARY 13, 2018

From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. 2014 Apple Pay launches as a form of mobile payment. By 2001 the company was profitable. 2014 – Apple Pay introduced as mobile payment method. is founded.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

JULY 3, 2017

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209