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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online.

Marketing 230
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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

The report, titled ‘ Overcoming the Physical Disconnect: How Retailers Can Maintain Customer Loyalty in an Omnichannel World ’ has revealed that retailers, forced to rapidly scale their eCommerce offering by the pandemic, are falling short when it comes to replicating tangible in-store elements digitally.

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Why Online Marketplaces are Outpacing Ecommerce in a Post-COVID World

Retail TouchPoints

For many, every day has become a holiday as new packages arrive from their favorite online retailers. One surprising aspect of this shift is how retailers have adapted their businesses in response. CEO of Mirakl , the global leader in online marketplace solutions. Adrien Nussenbaum is co-founder and U.S.

eCommerce 276
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Top 10 Multichannel Platforms

Algopix

Located in Morrisville, North Carolina, ChannelAdvisor is a cloud-based, multichannel inventory management software service, aiming to help retailers and brands connect with customers, optimize operations and grow sales channels. Founded in 2007, GoDataFeed was created to help online retailers achieve a higher rate of success.