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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. Kitagawa and Igarashi (2005) used sound to induce virtual touch sensations.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Most often, business-to-business sales focus on raw materials or products that are repackaged or combined before being sold to customers. Training the New B2B Buyer. E-Commerce.

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