Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail
Retail TouchPoints
JUNE 7, 2023
These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. Kitagawa and Igarashi (2005) used sound to induce virtual touch sensations.
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