How Ecommerce Discounts Hurt Customer Loyalty

Zaius

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. Build trust with your customers in every interaction.

How Customer Service Data Can Improve Customer Loyalty

Zaius

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. Customer support benefits too.

How FOMO Can Create Customer Loyalty

Zaius

FOMO is an appealing way to push your customers to click “Buy” again and again. For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Ask your loyal customers to: Show off the newest purchases in a photo to win a free product.

How Contextual Commerce Improves Customer Loyalty

Zaius

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Forrester eCommerce

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewards

WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Zaius

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customersloyalty. High-performing customer lifecycle campaigns to run.

How Consumers Really Feel About Your Loyalty Program

Forrester eCommerce

Points and discounts are the hallmark of most loyalty programs. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingAnd, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Zaius

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). Fans are everything.

B2C 267

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

How Integrations Power B2C Marketing

Zaius

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

B2C 161

WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019

Zaius

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius.

B2C 195

Why B2C Marketers Need a Single Source of Data

Zaius

If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. For example, your customer data is collected in: An ESP.

B2C 195

The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up

Zaius

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100.

B2C 196

Are You a True Data-Driven B2C Marketer?

Zaius

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers? Do you know where your customers have come from? You’ve got a new customer.

B2C 210

Why B2C Marketers Need to Own All Customer Data

Zaius

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. But with high-quality customer data, you can do even more to personalize your marketing.

WEBINAR: Evolving Beyond Email in Ecommerce

Zaius

While this growth is great news for B2C brands, it’s also created a highly competitive market. . Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. How dynamic, real-time customer segmentation can drive repeat revenue.

Should Your B2C Brand Switch to Direct-to-Consumer?

Zaius

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers. While the company continues to sell through large retailers, it also sells directly to customers through distribution centers.

B2C 161

Who Exactly is Your Ideal Ecommerce Customer?

Zaius

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. What makes them happy customers?

WHITEPAPER: How To Successfully Engineer The Repeat Purchase

Zaius

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business. Lifecycle Automation Report customer loyalty repeat purchase repeat purchase rate

Arts 150

WHITEPAPER: The Rise Of The B2C Marketer

Zaius

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius.

B2C 35

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

Why Should You Care About Ecommerce Lifecycle Automation?

Zaius

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. Loyal customer.

How Manillo.dk Used Zaius to Double Their Repeat Purchase Rate

Zaius

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!).

WHITEPAPER: How to Successfully Engineer the Repeat Purchase

Zaius

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business.

Arts 170

WEBINAR: How Empowered Marketers Drive The Repeat Purchase

Zaius

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business.

A Customer’s Second Purchase Is More Important Than Their First

Zaius

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? Ultimately, what’s the key takeaway here for B2C marketers?

Keep Your Eye on the Customer Engagement

Zaius

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

How In-Store Data Drives Digital Marketing Success

Zaius

How much do you really know about your customers who shop with you in-store? If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS).

[WEBINAR] How to Turn One-Time Buyers into Repeat Purchasers

Zaius

. B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. He explained that once customers make the first purchase, your job isn’t over.

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time.

WEBINAR: Engineering the Repeat Purchase in Ecommerce

Zaius

It’s simply not realistic to continue to rely on new customer acquisition alone to drive your revenue growth. Instead, you have to build a strong brand that centers around customer loyalty and customer retention. In fact, the second purchase is the most important — 53% of customers who make a second purchase will make a third. How to optimize your customer lifecycle with repeat purchases in mind. Ecommerce is more competitive than ever.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing.

Magento 2 eCommerce Platforms: Which One Is Right for You?

Demac Media

Customer Segments. enables your business to optimize marketing initiatives and dynamically display content and promotions to specific customers. based on attributes such as customer address, order history, shopping cart contents, and more. Customer Attributes.

Are Your Buyers Fast or Slow Decision-Makers?

Zaius

When a customer visits your online store, they’re on a mission. While we’ve talked at length about getting to know who your customers are based on everything from data to surveys , your product category can also give you a concrete idea from the outset. A tale of two customers.

Personalized Marketing Equals Better Marketing Results

Zaius

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts.