Zaius

NOVEMBER 22, 2018

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. In fact, they can actually backfire spectacularly for your B2C brand unless it’s part of a solid, tried-and-tested discounting strategy. Build trust with your customers in every interaction. You won’t win loyal customers.

Customer Loyalty 214

Customer Loyalty Customer eCommerce B2C 214

Zaius

AUGUST 28, 2018

The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture. One area that marketers have typically not had access to is customer support data. Even better, you can improve loyalty and transform the customer experience in unexpected ways. Customer support benefits too.

Customer Loyalty 190

Customer Loyalty Improvements Customer Social Media 190

Zaius

OCTOBER 3, 2017

FOMO is an appealing way to push your customers to click “Buy” again and again. For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Here are a few ecommerce marketing strategies that can create FOMO for your buyers so they become your newest loyal customers.

Customer Loyalty 214

Customer Loyalty Customer B2C Consumer 214

Zaius

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. That’s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

Customer Loyalty 177

Customer Loyalty Improvements Customer B2C 177

Zaius

OCTOBER 30, 2018

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty. High-performing customer lifecycle campaigns to run.

Customer Loyalty 204

Customer Loyalty B2C Customer Marketing 204

GetElastic

NOVEMBER 12, 2019

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers. And like it or not, they’re comparing their B2B ecommerce experiences with gold standard B2C shopping experiences. Customer service.

Customer Loyalty 92

Customer Loyalty B2C Improvements Customer 92

Zaius

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

B2C 163

B2C Marketing eCommerce Platforms Information 163

Zaius

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. For example, personalization is crucial for both B2B and B2C customers, with 72% of B2B customers expecting personalized experiences, while 56% of B2C customers say a tailored experience based on past interactions is important to winning their business. You’ll have a lot more customers. Loyalty is everything.

B2C 195

B2C B2B Marketing Technology 195

Zaius

SEPTEMBER 18, 2018

These are the loyal customers your brand relies on. Given the much higher cost of acquiring new customers , you need loyal customers who will follow you to the end of the earth (or at least watch all your Instagram stories). For every Apple, there are hundreds or thousands of brand wannabes who buy fake followers and pay for engagement from their customer base. It’s incredibly hard to authentically and organically build up brand loyalty. Fans are everything.

B2C 224

B2C Fashion Magazine Jewelry 224

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue.

Customer Loyalty 131

Customer Loyalty Social Media Customer Retention Multichannel 131

Zaius

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Below we pose three important questions to help you understand whether your marketing strategy is making the most of your customer data. How many converted into long-term customers? Do you know where your customers have come from? You’ve got a new customer.

B2C 215

B2C Marketing Customer Data Social Media 215

Zaius

NOVEMBER 16, 2017

If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Many of these platforms are completely siloed from each other, collecting your customer data in completely separate and sometimes duplicate systems.

B2C 150

B2C Marketing eCommerce Marketing Information 150

Forrester's Customer Insights

SEPTEMBER 11, 2020

Age of the Customer B2C Marketing Channel Marketing Chief Marketing Officer CMO Trends Customer Engagement Customer Insights customer loyalty customer relationship management (CRM) customer-centric design promoted

B2C 34

B2C Consumer Customer Loyalty Channel 34

Zaius

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access and ownership of all customer data yourself. But with high-quality customer data, you can do even more to personalize your marketing.

Customer Data 174

Customer Data B2C Customer Marketing 174

Ecommerce Platforms

NOVEMBER 11, 2019

Loyalty? You can hardly get enough of it– feels like a rare commodity mostly where customers have wild options to consider. Even with a loyalty program in place, the competition is boundlessly growing. Setting up an entrancing loyalty program is one engaging step a retailer can use to reach out to their most loyal customers in a gratifying manner. . Superficially, boosting your sales roughly equates to widening the customer base.

Customer Loyalty 122

Customer Loyalty Volusion Customer Customer Retention 122

Forrester Jay McBain

JANUARY 14, 2021

During my time in advertising, one of the top questions I was asked by clients was: How do we reach the next-generation consumer without alienating our current (aging) customer base?

Consumer 66

Consumer Social Media Customer Loyalty B2C 66

Zaius

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100.

B2C 204

B2C Technology Marketing Social Media 204

Zaius

JULY 9, 2019

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty. Hear from a Zaius customer already using the platform to their advantage.

Demo 150

Demo B2C Customer Loyalty Improvements 150

Zaius

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers. While the company continues to sell through large retailers, it also sells directly to customers through distribution centers.

B2C 163

B2C Consumer Magazine Supplies 163

Zaius

JANUARY 22, 2019

In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. At the end of the webinar, you’ll be armed with everything you need to be successful in this ever-evolving role—and give your customers a great experience. The post WEBINAR: Adapting to Your Changing Role as a B2C Marketer in 2019 appeared first on Zaius. Your role as a marketer today isn’t exactly a simple one.

B2C 150

B2C Webinar Customer Loyalty Customer Experience 150

Zaius

JUNE 25, 2018

While this growth is great news for B2C brands, it’s also created a highly competitive market. . Consumers were more loyal to brands because they had fewer options, and discounts were a proven way to keep customers coming back again and again. Brands can no longer assume that offering a buyer a discount via email is enough to earn their long-term loyalty. How dynamic, real-time customer segmentation can drive repeat revenue.

Webinar 150

Webinar eCommerce Customer Loyalty Consumer 150

Forrester Jay McBain

DECEMBER 18, 2020

In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. Age of the Customer Consumer Energy Index customer loyalty Customer Segmentation Europe

B2C 67

B2C Customer Loyalty Consumer Customer 67

Zaius

AUGUST 31, 2018

With so many new ecommerce brands popping up every day and thousands of ways to purchase on demand, buyers simply don’t have the same sense of customer loyalty anymore. And yet, it costs 5x more to acquire a new customer than it does to keep your current customers. Repeat purchase rate is incredibly important to building a sustainable B2C business. Lifecycle Automation Report customer loyalty repeat purchase repeat purchase rate

Arts 150

Arts B2C Customer Loyalty eCommerce 150

Zaius

DECEMBER 19, 2017

Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers. What makes them happy customers? This is exactly why you need an ideal ecommerce customer profile. Here’s a pop quiz for you.

Customer 300

Customer eCommerce Customer Loyalty B2C 300

Forrester's Customer Insights

SEPTEMBER 15, 2020

Age of the Customer B2C Marketing CMO Trends customer centricity customer experience Customer Insights customer loyalty Data Insights digital business digital disruption direct-to-consumer (DTC) pandemic retail loyalty Retail Trends values-based customer experience

Banking 50

Banking Consumer Payments Other 50

Zaius

JANUARY 9, 2019

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Learn how each of these three new titles can become part of your ever-evolving role as a B2C marketer. The post WHITEPAPER: The Rise Of The B2C Marketer appeared first on Zaius.

B2C 36

B2C Customer Loyalty Customer Experience Management 36

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. This way, your customers always get accurate answers. Reading Time: 7 minutes.

Omnichannel 93

Omnichannel Live Chat Customer Social Media 93

Zaius

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If you’re not keeping track of customer engagement, you could completely miss this slow process of pulling away from your brand — wrongly assuming that your customers are just as highly engaged as the day they first bought from your company. Constantly update your customer data.

Customer 150

Customer B2C Customer Loyalty Customer Retention 150

Forrester's Customer Insights

SEPTEMBER 23, 2020

Age of the Customer B2C Marketing Chief Marketing Officer CMO Trends Consumer Energy Index customer experience Customer Insights customer loyalty Data Insights pandemic values-based customer experience

Consumer 33

Consumer Blog Customer Loyalty Customer Experience 33

Forrester's Customer Insights

JULY 15, 2019

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. age of the customer B2C marketing loyalty vendor selection b2c marketing customer loyalty Marketing WaveConsumers are connected, empowered, and experimental.

Consumer 35

Consumer Customer Loyalty B2C Marketing 35

Zaius

APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. With Zam, you’re able to guide the shopper journey, improve customer service, and sustain customer loyalty. Hear from a Zaius customer already using the platform to their advantage.

Demo 32

Demo B2C Customer Loyalty Improvements 32

Forrester's Customer Insights

FEBRUARY 5, 2019

After more than two years of loyalty program limbo and “will they, or won’t they” debates, Marriott unveiled the name of its unified loyalty program: Bonvoy. age of the customer B2C marketing loyalty b2c marketing customer loyalty hospitality loyalty rewards

Customer Loyalty 35

Customer Loyalty B2C Customer Marketing 35

Zaius

DECEMBER 5, 2017

The customer lifecycle is a beautiful thing. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In the world of ecommerce, your buyers go through a series of stages in their lifecycle as customers.

B2C 150

B2C Customer Loyalty eCommerce Channel 150

Zaius

JUNE 29, 2017

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. This means it’s not only critical to make sure your shoppers have a positive and memorable experience with your brand, but that you need to actively drive repeat purchases as early as possible – so you can see more of your customers coming back for second purchases, and more of your one-time shoppers turning into repeat purchasers.

Accessories 150

Accessories B2C Customer Loyalty Channel 150

Forrester's Customer Insights

NOVEMBER 25, 2019

But it’s never too late to show some appreciation for your most loyal customers. age of the customer B2C marketing holiday loyalty retail loyalty b2c marketing customer loyalty Marketing videoThis blog post is part of Forrester’s Holiday 2019 retail series. The holiday season is in full swing for retailers and shoppers alike. Campaigns are locked, loaded, and going live.

Recommendation 26

Recommendation Blog Customer Customer Loyalty 26

Forrester's Customer Insights

OCTOBER 15, 2018

Points and discounts are the hallmark of most loyalty programs. But loyalty isn’t just about the purchase — or at least […]. B2C marketing customer emotion emotion loyalty b2c marketing customer loyalty MarketingAnd, our data shows that they are usually pretty successful in incentivizing purchase behavior: nearly half of US online 18- to 35-year-olds admit that programs influence what they buy and how much they spend.

Consumer 31

Consumer Customer Loyalty B2C Marketing 31

Forrester's Customer Insights

APRIL 9, 2019

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live. In our 28-criterion evaluation, we identified the top 13 loyalty technology vendors – Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch, CrowdTwist, Epsilon, ICF Next, Kobie, Merkle/HelloWorld, and SessionM – […].

Technology 33

Technology Customer Loyalty B2C Marketing 33