How Ecommerce Discounts Hurt Customer Loyalty
NOVEMBER 22, 2018
Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , it’s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. In fact, they can actually backfire spectacularly for your B2C brand unless it’s part of a solid, tried-and-tested discounting strategy. Build trust with your customers in every interaction. You won’t win loyal customers.