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Predictions 2021: B2C Marketing Goes LocalĀ AndĀ Retention-Based

Forrester eCommerce

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

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WHITEPAPER: Lifecycle Marketing is The Key to Long-Term Customer Loyalty

Optimizely

Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. High-performing customer lifecycle campaigns to run.

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

Other than being a day when normally level-headed people start brawling over a pair of Nike sneakers , itā€™s also when B2C marketers go a little crazy with the discounts in a bid to boost sales in the run-up to the holiday season. With the right strategy, you can drive true customer loyalty. . Cyber Monday ring a bell?

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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. Youā€™ll be doing the selling.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Thatā€™s why contextual commerce is so important in B2C marketing. How can contextual commerce improve loyalty?

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The Role of the B2C Marketer Is Changing Fast. Hereā€™s How to Keep Up

Optimizely

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Now, marketers have to own the entire customer experience, from the first interaction to true customer loyalty across platforms and devices. The post The Role of the B2C Marketer Is Changing Fast.

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If You Want Customer Loyalty, You Need A Value Exchange

Forrester eCommerce

I regularly have discussions with clients who want to create a loyalty program.