How Brands Large and Small are Leaning into the Amazon Effect to Compete
Retail TouchPoints
SEPTEMBER 8, 2021
It’s no secret that Amazon is the ecommerce titan. It’s not just possible but inevitable that retailers can thrive on Amazon and compete with it at the same time. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. The purchasing power of $79 in 2005 equals about $109.90
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