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The Definitive Guide to Online Reputation Management

Kissmetrics

The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image. Our apologies.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

CTV refers to television sets that stream video over the internet through devices like a smart TV, gaming console, or over-the-top (OTT) device like the Amazon Fire Stick or Roku. Connected TV (CTV) is one of the growing components of video advertising for ecommerce. Connected TV advertising spend in the US will reach $19.1 billion this year.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

Google introduced the rel= “nofollow” tag in 2005 to stop spammy blog comments from artificially manipulating rankings. And as Matt Cutts mentioned, you need a mix of dofollow links (links that pass ranking value to search engines) and nofollow links (links that don’t pass ranking value). Nofollow links : Problogger has 10.2%