Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail
ESW
MARCH 26, 2019
Fareeha Ali at DigitalCommerce360 reports that while eCommerce sales have nearly quadrupled since 2007 (to more than $450 billion), they still account for just 13 percent of total retail sales in the United States. Fundamentally, ship-to-store is more of a backend process than a new customer offering. Ship-to-store bridges that gap.
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