article thumbnail

The Ultimate SEMrush Review – All in One Marketing?

Ecommerce Platforms

In 2008, the web-based solution was established as a comprehensive web marketing suite. Although SEMrush is popularly known for its SEO capabilities, it extends to cover other prominent internet marketing channels. Admittedly, these channels would have made SEMrush a fairly solid tool for search engine marketing. There’s more.

Marketing 116
article thumbnail

4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Paid search trends during COVID-19 have helped demonstrate the risk-averse nature of businesses following the Great Recession in 2008. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. Stay Ahead of the Competitive Curve.

PPC 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Ecommerce (and now omni-channel retail ) has had a major impact on customers.

eCommerce 417
article thumbnail

The Ultimate Semrush Review (Mar 2021): Top Features and Value Assessment

Ecommerce Platforms

From a purely SEO-driven suite rolled out back in 2008, in 2021, it turned into an ecosystem of interconnected tools covering the entire online visibility and content marketing management workflow. Just as Site Audit detects your SEO issues, Semrush’s PPC Keyword tool does the same for your ads. It’s not only about PPC ads.

article thumbnail

234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

My son graduated with a degree in online marketing in 2008. The 2008 housing bust and weak economy had me laid off as an engineer in the midst of new health concerns personally. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine.