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SEO Copywriting: How to Write Content For People and Optimize For Google

Kissmetrics

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. You and your marketing team need to understand this. In the marketing world, they’re often referred to as “creatives.” A copywriter does. First, set a definite goal.

SEO 317
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30 Lessons After 30 Million SEO Visitors

Kissmetrics

AMP pages don’t convert visitors into customers as well as normal responsive web design. It works for all industries including B2B and ecommerce and even lead generation sites. It’s how I rank high for terms like “email marketing”. Lesson #18: Tools are better than content marketing. Yelp was built through SEO.

SEO 363