New Forrester Report: Is Your Company Prepared to Leverage New Routes to Market?
ChannelAdvisor
APRIL 21, 2022
E-commerce and online marketplaces now represent a third of B2B purchases. Is your company leveraging these new routes to market? In its January 2022 report, E-Commerce Or Online Marketplace: Is Your Company Prepared To Leverage New Routes To Market? More than tech, a successful route-to-market program takes the right people.
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