The Role of WordPress Ecommerce in the Coming Content and Commerce Era
BigCommerce
AUGUST 10, 2018
Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Before 2010, ecommerce in WordPress wasn’t really viable. Integration with payment gateways was almost non-existent, with most people relying on Pay Now buttons from Paypal.
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