Retail Conversions – the Last Great Metric?
OrderDynamics
FEBRUARY 1, 2018
Admittedly, Conversion was published in 2011. Sometimes it is easy to just presume you can deduce traffic from POS recorded sales, for example. How Does This Play Into Omni-channel Retailing? From an omni-channel perspective Conversion brings in a crucial piece of understanding key elements of the buyer’s journey.
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