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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

I was naturally drawn to the competitive and creative nature of retail business. Initially, I saw it as more of a hobby and “helping our family business out a little bit” than as a viable career path. In 2012, I decided it was time to turn that funky old website into something semi-usable. That’s huge!

B2B 371
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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

It took a year of testing to get this down, but now John and Shari sit on the Facebook Small Business Advisory board –– helping to educate even the Facebook team on how to personalize ads based on cohorts to drive ridiculously high Return on Ad Spend (ROAS). The tools they use to do this? BigCommerce’s Ecommerce Insights.

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Ecommerce Statistics

Ecommerce Platforms

Econsultancy, 2012). Ecommerce sales account for just 8% of total retail sales in the U.S. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 86% of consumers said they would like to receive promotional emails from companies they do business with at least monthly.(Statista,2016). Wordstream, 2017).

eCommerce 187