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How to Improve your Amazon Order Defect Rate

ChannelAdvisor

The Buy Box accounts for almost 70% of Amazon’s sales and can be a real revenue driver for online sellers. One of the values measured by Amazon to determine Buy Box eligibility is your Order Defect Rate (ODR). Amazon wants to protect the customer experience and the trust customers have in the Buy Box.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

How to Turn Great Photos Into Millions in Revenue. Photos are worth millions of dollars: Don’t skip the most important part of your customer experience, showing them exactly how to style and put together an entire look. Build up your average order value by just making it easy to look so good.