Generation Z: Between the Worlds of Digital and Analog
Retail TouchPoints
MARCH 25, 2022
born between 1997 and 2012, and they make up approximately 20% of the total U.S. According to the IBM Institute for Business Value and the National Retail Federation (NRF) , Generation Z consumers place great importance on dependable and consistent experiences when it comes to their retail purchases. Payments play a key role.
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