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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Rand Fishkin: Sparktoro CEO, Author of Lost and Founder.

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. These folks are probably searching for a solution that they can buy.