How Retailers can Increase Retention and Loyalty After the Holidays Have Ended
Demac Media
JANUARY 18, 2018
According to RJMetrics , holiday customers have a 13% lower CLV. In an analysis of data from the 2016 shopping season RJMetrics also found that the probability of a customer making a second purchase is highest during the first 30 days, then falls off throughout the year.
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