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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

Email marketing also opens your business up to increase revenue using your existing customers. Customer-retention strategies — cross-sells, downsells and upsells — are most effective in email marketing. Today, as CEO, Loveless runs Edgemesh , the global web acceleration company he co-founded with two partners in 2016.

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How to Start Retention Marketing

Smile.io

Editor’s Note: This post was originally published in October 2016 and was updated for accuracy and comprehensiveness on Sept 5, 2019. So while customer retention marketing may have been a distant lighthouse only a few years ago, it’s now table stakes for brands that want to thrive and not just survive.

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Why Waiting to Launch a Loyalty Program is Costing You Money

Smile.io

Editor’s Note: This post was originally published in 2016 and was updated for accuracy and comprehensiveness on November 17, 2023. For the past number of years, more and more company executives have been putting the spotlight on customer retention.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016.

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EATABLE Popcorn Brings Snacking to a New Level

Smile.io

With endorsements from people like Siera Bearchell , Miss Universe Canada 2016, and YouTube influencer RachhLovesLife , EATABLE is able to reach a wider audience and build authenticity through social proof.

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Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

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