ROI Revolution

MARCH 2, 2021

US online grocery sales surged 54% to reach $95.8 in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Online grocery orders peaked at $7.2 2020 COVID-19 + mobile stats + trends. Statista ). Statista ).

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ROI Revolution

JUNE 1, 2021

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides.

eCommerce 158

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ROI Revolution

JANUARY 5, 2022

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. of total retail sales. For comparison, in 2019, ecommerce sales made up just 11.1% of all retail sales. Retail TouchPoints).

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ROI Revolution

NOVEMBER 4, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

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ROI Revolution

OCTOBER 7, 2021

However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. increase over 2019.

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ROI Revolution

MAY 6, 2021

In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. Pandemic accelerates digital real-time payment adoption. The coronavirus pandemic accelerated consumers’ adoption of real-time payment options by 41% last year. What is real-time payment?

eCommerce 148

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ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Online sales for Gap were up 54% in 2020, while total sales declined 15.8%. Omnichannel retailers Kohl’s and Nordstrom Inc. increase over 2019.

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ROI Revolution

JANUARY 5, 2021

eMarketer projects that US retail ecommerce sales will grow to $843.15 While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. In 2019, ecommerce grew 14.6% 12/29 update.

eCommerce 147

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ROI Revolution

APRIL 8, 2021

Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. Online sales for Gap were up 54% in 2020 , while total sales declined 15.8%. Omnichannel retailers Kohl’s and Nordstrom Inc. saw significant online growth last year, as well. s revenue in 2020, up from 33% in 2019. Statista ).

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ROI Revolution

FEBRUARY 2, 2021

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

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