The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. of the market with Amazon at 14.6%. 28% of marketers use automation in their paid advertising efforts. Google paid search ad spend grew just 7.7% Search Marketing 2020.?.
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