Forrester eCommerce

SEPTEMBER 18, 2019

I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk.

Search Marketing 53

Search Marketing Marketing B2C Customer 53

Digital Doughnut

MAY 2, 2023

If you're even remotely tuned into what's been taking place in the world of search engines, you've probably been hearing about things like ChatGTP and Open Source Search and seeing a lot of press around the new and improved Bing! So why are we talking about them if they're not even in the same percentile?

Marketing 92

Marketing Improvements Search Marketing Technology 92

ROI Revolution

JULY 18, 2023

billion monthly active users, amounting to 30 billion daily views 22% of marketers leverage YouTube Stories YouTube vs. Think with Google, YouTube users are more likely to have a college degree compared to the general population. Insider Intelligence, Average Time Spent per Day With Netflix, TikTok, and YouTube by US Adult Users, 2019-2024.

Consumer 78

Consumer Social Media Download Blog 78

ROI Revolution

MARCH 4, 2020

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. The 2020 Ecommerce Paid Search Report.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Retail TouchPoints

SEPTEMBER 23, 2021

Searches relating to sustainable fashion increased by 75% between 2018 and 2019. is going to be part of this change too, and is included in data tracking a massive 71% rise in searches for sustainable goods over the past five years, including queries throughout the pandemic.

SEO 262

SEO Gifts Shipping Costs Beauty and Health 262

ROI Revolution

JANUARY 9, 2020

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Amazon Advertising in 2019. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

Social Media 127

Social Media Shipping Costs Mobile Recommendation 127

ROI Revolution

JUNE 17, 2022

Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. of the market with Amazon at 14.6%. Google paid search ad spend grew just 7.7% from 2019 to 2020 to pass $58 billion, U.S. search ad spending grew 46% in 2021 to reach $84.7

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

DECEMBER 16, 2021

billion, more than double what it was in just 2019. billion in 2019. increase over Cyber Monday 2019. increase over Cyber Monday 2019. US video ad spend is expected to grow 33.6% this year over last year to surpass $55 billion. By 2022, digital video advertising spend is expected to reach $67.2 Retail News. eMarketer).

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

DECEMBER 16, 2021

billion, more than double what it was in just 2019. billion in 2019. increase over Cyber Monday 2019. increase over Cyber Monday 2019. US video ad spend is expected to grow 33.6% this year over last year to surpass $55 billion. By 2022, digital video advertising spend is expected to reach $67.2 Retail News. eMarketer).

eCommerce 78

eCommerce Social Media PayPal Consumer 78

ROI Revolution

MARCH 2, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

Shipping Costs 131

Shipping Costs Recommendation Information Accessories 131

Kissmetrics

DECEMBER 13, 2021

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 percent since 2019. . percent for desktop searchers. While that may seem low compared to Google’s 86.64 Bing traffic also might have a lower bounce rate.

SEO 363

SEO Social Media Recommendation Information 363

ROI Revolution

NOVEMBER 8, 2022

In fact, food delivery app revenue surged by $4 billion in 2020 compared to 2019! At the onset of the coronavirus pandemic , the food and beverage industry experienced some major ecommerce growth as consumers shut their doors and relied on food delivery more than ever. The growth isn’t expected to stop anytime soon.

Food and Beverages 78

Food and Beverages Automotive Electronics Apparel 78

ROI Revolution

OCTOBER 5, 2021

With store closures and personal safety concerns in mind, only 41% of shoppers planned to shop in stores for Black Friday 2020, down from 61% in 2019. 2020 was the year ecommerce jumped ahead to numbers that weren’t expected to be hit until 2025, so it’s no surprise that 22% more shoppers participated in Cyber Week 2020 compared to 2019.

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

ROI Revolution

MAY 23, 2022

That’s more than double what it was in 2019, when US marketers spent $31.86 That’s more than double what it was in 2019, when US advertisers spent just $11.14 In 2019, CTV ad spend was just $6.4 2022 State of Digital Marketing Survey Data. Digital video advertising spending in the US from 2019 to 2023.

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

JANUARY 13, 2020

Published January 13, 2019. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. Programmatic advertising isn’t new, but it is the fastest growing segment of digital marketing. 2020 Is the Year of Clear Vision. Get With the Program[matic].

Marketing 174

Marketing Social Media Mobile Consumer 174

ROI Revolution

OCTOBER 25, 2019

Published October 25, 2019. Dynamic Search Ads are a search ad type that utilizes the content and products on your website as the main targeting component rather than keywords that you would use in traditional search campaigns. The 2019 Ecommerce Paid Search Report: With Industry Insights From Google.

Improvements 79

Improvements eCommerce Marketing Other 79

ROI Revolution

APRIL 21, 2020

Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic. As you can see from the above screenshot, reporting began in early November 2019 and did not backfill.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

MARCH 11, 2021

Overall revenue for ROI paid search clients hit an all-time high in April followed by another record in May as stay-at-home orders kept consumers inside, where they increased their digital consumption. Mobile has dominated video in terms of views and clicks since 2019. Q2 2020 brought a 101.3% Adventuring Into Video.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

MARCH 12, 2020

In Q3 2019, its net income fell by 26% and shipping costs rose by 46%. In China, app downloads over the first two weeks of February were 40% higher than the average for all of 2019. Can your brand handle this higher demand? We’ll keep updating it as more news comes in.

eCommerce 204

eCommerce Shipping Costs Events Social Media 204

ROI Revolution

NOVEMBER 9, 2020

In the dynamic market that the world is experiencing right now, unprecedented change has caused businesses to be affected in different ways. Taking the time to evaluate and benchmark 2020 performance against 2019 or your pre-pandemic 2020 core business objectives can help lead the way in projecting your 2021 initiatives.

Marketing 78

Marketing Social Media Recommendation SEO 78

ROI Revolution

OCTOBER 7, 2019

Published October 7, 2019. Additionally, you can check out some of our other related resources below: YouTube Advertising: Success on the World’s Second Largest Search Engine. The 2019 Ecommerce Paid Search Report: With Industry Insights from Google. But together? 4 Core Principles for Remarketing Success.

Social Media 87

Social Media Customer Retention Presentation Other 87

ROI Revolution

AUGUST 24, 2021

Free Listings originated under Surfaces across Google, a free, product-based program that originally rolled out in late 2019. Claim your copy so you can profit off of this channel’s meteoric rise. What Are Free Listings and Where Do They Surface? on average, representing Google Shopping Ads growth over time.

Electronics 109

Electronics Article Accessories Apparel 109

Kissmetrics

FEBRUARY 4, 2021

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

SEPTEMBER 27, 2018

We’re just around the corner from 2019. Are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Based on over $300 million in annual ad spend from our 300+ clients, we’ve prepared a 2nd edition of our exclusive Ecommerce Paid Search Report. Look for this trend to continue into 2019.

Mobile 60

Mobile eCommerce Marketing Retail 60

ROI Revolution

AUGUST 12, 2019

Paid Search: Essential Details Your Brand Needs to Know. 2019 Ecommerce Paid Search Report: With Industry Insights From Google. 2019 Ecommerce Trends & Tech Brand Growth Guidebook: Building the Bridge Between Progress and Profit.

Events 68

Events Mobile eCommerce Marketing 68

ROI Revolution

MARCH 29, 2019

This has lead Google Ads to retire average position in September 2019 and convert to the four new metrics that were introduced at that same time. Google Ads designed the new metrics to give a more accurate representation of where an ad is appearing on the search results page.

Mobile 60

Mobile Information eCommerce Search Marketing 60

ROI Revolution

AUGUST 26, 2020

Shoppers will turn to online shopping to fulfill their Christmas shopping needs, and your competitors will be increasingly more aggressive in the Google paid search and shopping space. As you prepare budgets, marketing strategies, and promotions, keep in mind that looking solely at 2019 data and trends won’t be enough this year.

Webinar 88

Webinar Fulfillment Marketing Consumer 88

ROI Revolution

NOVEMBER 11, 2019

Published November 11, 2019. Google Smart Shopping’s intelligent machine learning capabilities are transforming how brands do paid search. With its power to automatically reach your target audience at the most compelling time & place , Smart Shopping is positioned to become an integral component of any successful brand strategy.

Download 114

Download Marketing Improvements Consumer 114

ROI Revolution

FEBRUARY 10, 2022

The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. of our respondents saying D2C is a top trend on their mind going into 2022. After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

OCTOBER 28, 2019

Published October 28, 2019. Welcome to October’s marketing news recap! This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. ROI Revolution Earns Facebook Marketing Partner Distinction. October 2019 Marketing News: Wrapping Up.

Marketing 84

Marketing Multi-channel Download Social Media 84

Inflow Insights

NOVEMBER 1, 2021

In 2019, we recommended that a client prune the worst 10% of their content. Within three months, they had more than doubled the sessions on their website from organic searches and saw their revenue increase by 64% from strategically targeted content. Pruning low-quality content can provide a relatively quick boost to your SEO results.

SEO 156

SEO Social Media Improvements Recommendation 156

ROI Revolution

MAY 9, 2022

Leading Personalization Factors Used in Emails According to Marketing Professionals Worldwide, July 2021. Attitude to personalization among internet users in the US as of January 2019. The post Ecommerce Personalization: The Key to Customer Acquisition & Retention appeared first on ROI Revolution.

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

ROI Revolution

MAY 28, 2019

Check out our 2019 Ecommerce Tech + Trends Brand Growth Guidebook to discover more ways to maximize profitability and grow your brand. While it is still a relatively new and evolving technique, DABA is becoming more and more prevalent in the social media advertising space.

Social Media 68

Social Media Apparel Supplies Events 68

ROI Revolution

OCTOBER 12, 2021

As a result, the brand hit a new daily revenue record with a 163% increase in revenue on Black Friday over the day before and a 250% year-over-year increase over the entire Cyber 5, compared to 29% YoY growth in 2019. Major Apparel Brand Sees 207% Cyber Week Revenue Increase. Industry: Apparel. Channel: Paid Social Media Advertising.

eCommerce 78

eCommerce Apparel Toys Channel 78

Shopping Signals

MARCH 21, 2023

An experienced ecommerce SEO consultant also stays up-to-date with the latest trends in search marketing so they can help guide you towards success in this ever-changing landscape. An ecommerce SEO agency can help optimize marketing budgets by focusing on cost-effective strategies. Improved conversion rates: SEO leads have a 14.6%

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

DECEMBER 14, 2021

However, that’s still down 28% over 2019. In 2019, Apple’s US holiday ecommerce sales were just $5.46 In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. In-store shopping has been down in light of the pandemic. December 2. Cyber Monday 2021 stats and updates. Consumers spent an additional $1.8

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Inflow Insights

OCTOBER 10, 2019

In January 2019, we noticed that most of the URLs in the main navigation menu of a client’s site in the home renovation / building materials niche was redirecting. Make sure to use a technical QA checklist that can catch these things as they happen in any number of ways as part of your search marketing strategy.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110