Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
Customers expect to interact with B2B brands across many touchpoints including web, mobile, in-app, social, as well as in person. Companies are still organized to prioritize one touchpoint (usually the website) or create channels for single product lines, rather than architecting systems for multi-touchpoint, conversational commerce.
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