Retail TouchPoints
AUGUST 25, 2022
While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season.
Optimizely
MAY 15, 2018
It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.
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ROI Revolution
JUNE 7, 2018
Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. After a brief break, sessions returned with a presentation from Don Davis, Editor at Large of Internet Retailer.
Optimizely
APRIL 28, 2017
As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. last year – they too have only so much to spend on acquisition.
Sailthru
NOVEMBER 30, 2017
As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. percent increase over last year, says Internet Retailer. Mobile Converts Shoppers to Buyers.
Sailthru
SEPTEMBER 26, 2019
Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. What Amazon’s Not Doing.
ROI Revolution
JULY 18, 2019
Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.
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