4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
Retail TouchPoints
AUGUST 25, 2022
While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Even though year-over-year (YoY) holiday ecommerce sales declined in 2021, brands sent 58% more emails and generated 37% more orders during the Cyber Ten. Plan for the Cyber Ten.
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