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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season. Plan for the Cyber Ten.

Marketing 333
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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

I also browse additional recommended or related keywords and find a whole new group of terms I should also target. By probing into all of the different social media channels out there, you’ll start to identify how potential customers talk about your product or industry as a whole. Startup Slack Channel. SmallBiz Slack Channel.

Marketing 354
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet.

Retail 264
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

While many other brands have started to expertly integrate product recommendations, abandoned shopping cart notices, and even welcome and birthday messaging, again, Amazon sticks with its more practical transactional approach. This article originally appeared on Internet Retailer’s DigitalCommerce360.com.

Other 60
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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, merchants need to identify each customer as the same individual no matter what channel or device they use. The Full Retail Brand Experience. Beacon Me Up.

Arts 50
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3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

If you haven’t had a chance to read those reports yet, we highly recommend taking time to do so today. Our e-commerce experts have identified several other resources that address some of the biggest issues facing brands and retailers today. Internet Retailer: The Latest Marketplace Trends.

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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

A brand needs consistent visuals that convey the brand’s identity across their digital channels. . One way to do this is with upsell or cross-sell recommendations on your site. A low-margin product might have high-margin complementary accessories you can recommend as a bundle.