2024 Consumer Mobile White Paper 
365 Retail
DECEMBER 13, 2023
This, combined with consumers’ rising expectations, places huge pressure on retailers to implement AI and enhance the overall shopping experience, to maintain a competitive edge. This is having a significant positive impact in helping connect consumers to the products they love and we know this growth will continue.
Retail TouchPoints
SEPTEMBER 13, 2021
Retailers accelerated implementations, many of which were already part of their long-term IT roadmaps, and consumers embraced the solutions. Indeed, the new digital and “phygital” shopping behaviors that consumers and retailers readily adopted last year look like they’re here to stay. Double-digit growth in U.S.
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ROI Revolution
APRIL 12, 2022
Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines.
Retail TouchPoints
JUNE 27, 2023
Earlier in June, the company began accepting reservations for ad slots from Q4 2023 through 2024. The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data.
ROI Revolution
MAY 23, 2022
TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising. billion by 2025.
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