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Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Retail TouchPoints

Retail media is expected to capture approximately $100 billion in ad spend by 2024, according to projections from McKinsey & Company , and retailers are increasingly jumping in to get their piece of that growing pie — in fact, every one of the top 10 retailers in the U.S. already has a retail media network in place.

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The Impact of AI on Retail in 2024 

365 Retail

This, combined with consumers’ rising expectations, places huge pressure on retailers to implement AI and enhance the overall shopping experience, to maintain a competitive edge. This is having a significant positive impact in helping connect consumers to the products they love and we know this growth will continue.

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Despite a muted outlook for 2024, the Retail Think Tank outlines key growth opportunities and predictions for next years’ winners and loser

365 Retail

While the retail sector outlook for 2024 is expected to be muted, hampered by ongoing macroeconomic challenges, weakened consumer demand and low economic growth prospects, retailers mustn’t let stagnation stifle innovation and future opportunities, the KPMG/RetailNext Retail Think Tank (RTT) , an independent board of retail experts, warns.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. As consumers are exposed to more options online, they no longer only base their purchasing decisions on the best deals or quality of the product.

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UK consumers believe AI-powered pricing and promotions add the most value to their buying journeys, research by Intellias reveals

365 Retail

Original research of over 1,000 UK shoppers by Intellias revealed that almost half (45%) of UK consumers already use Generative AI (GenAI) tools, such as ChatGTP, in their day-to-day lives, rising to 79% of Gen Z.

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

Earlier in June, the company began accepting reservations for ad slots from Q4 2023 through 2024. The campaign delivered an estimated 350,000 verified customer impressions, according to Vericast, and 85% of consumers who visited the custom landing page they were led to opted in to providing data.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

For all age demographics, short videos are the top video format – but a large number of consumers aren’t highly preferential toward short-form vs. long-form video content. of consumers use social media to watch livestreams. 1 in 4 consumers watch a video made by a brand each month. With 12.6% Quick stats: 22.3%