Ulta Launches Retail Media Network, Sephora Likely Not Far Behind
Retail TouchPoints
MAY 20, 2022
Retail media is expected to capture approximately $100 billion in ad spend by 2024, according to projections from McKinsey & Company , and retailers are increasingly jumping in to get their piece of that growing pie — in fact, every one of the top 10 retailers in the U.S. already has a retail media network in place.
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