August 2020 COVID-19 + Ecommerce Update
ROI Revolution
AUGUST 31, 2020
It quickly grew from a $415M event to more than $7B in 2019. Technology. Digital ad spend isn’t projected to reach pre-pandemic levels until at least 2024. Conversion Optimization During COVID-19. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers.
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