Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech
Retail TouchPoints
JANUARY 3, 2024
UK supermarket chain Asda is fortifying its digital foundation both for the present and the future. Matt Kelleher, incoming Chief Digital Officer, Asda (Photo credit: Asda) Asda is continuing to evolve how it uses data to improve its customer experience as part of its long-term ambition to become the UK’s second largest grocery retailer.
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