Google Analytics 4 (GA4) FAQ
ROI Revolution
JULY 27, 2023
How do I set up ecommerce tracking? As of July 1, 2023, GA4 has replaced Universal Analytics (UA) free accounts as the new way forward for marketers to track and analyze important ecommerce data. That means UA is no longer collecting new data in free accounts, and 360 accounts will stop collecting data on July 1 of 2024.
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