Cross-Border eCommerce Expansion During a Pandemic: Weighing the Pros and Cons
ESW
SEPTEMBER 14, 2020
DTC outdoor furniture brand Outer “went from thousands of dollars in monthly revenue to millions of dollars in monthly revenue” during lockdown, according to company Co-Founder and CEO Jiake Liu. International expansion can even help multichannel brands make up for underwhelming sales at home, writes journalist Sharon Edelson.
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